So – you’ve just launched your startup’s new landing page and are ready to start your marketing initiative. You’ll just Google your company name quickly to make sure everything is set up correctly… but, lo and behold, your site doesn’t even show up for your own company name! What is going on? Have your developers screwed up or is there a configuration problem?
Let me start first of all by saying that most likely everything is normal. And here is why:
1. It takes time for your site to show up in Google search
Although Google’s massive data centres crawl the entire internet over and over, it will still take time for your site to show up. Give it a day or two before you start testing.
2. Your website is competing with others for Google search rankings
Rather than despair that your site doesn’t show up on page 1 of Google search results, take the opportunity to study your competition.
When you’ve just launched, you are at the beginning of your journey. It’s time to learn how to get your audience’s attention and understanding the Google search landscape is a big part of that.
For example, a client of ours was recently faced with a dilemma: Their company name had the word Big in the title – and search results were swamped by Big Data providers. To make matters worse, a pharmaceutical giant had just launched a new toilet paper with a very similar same. These factors made it difficult to rank highly from the get go.
To summarise: Look at other search results with interest, to see what you’re up against, understand better how Google ‘thinks’. This is all part of coming up with an effective marketing strategy.
3. Your company name ranking is not as important as you think
Yes, it would be a lovely ego boost to see your company website up at the top of Google’s search results. Consider though – is this even important at the early stage of your startup?
When you first launch, almost nobody will have heard of you. What that means is that nobody will Google your company name! So it doesn’t matter whether or not you rank highly for your company name in the early stages.
What is important of course is that you get started with a clear content marketing strategy and start drawing visitors to content that solves your audiences problems. This is how your future customers will find you. And when those future customers become your actual customers, and start talking about you with praise and admiration, that’s when your company will automatically start ranking in Google search results.
What you can still do now…
There is one crucial thing regarding Google that you can still take care of right now – and that’s to check that you have correctly integrated Google Analytics into your website. Once this is done, Google will become aware of your website more quickly. And you can never start to collect data on your business.
If you’re unsure how to integrate Google Analytics correctly or would like someone outside of your organisation to double check your setup, please get in touch for a free consultation.